Why is gig work so popular?

In recent times, pandemic has pushed gig work with full force and in fact gig work has turned out to be popular amongst millennials. Gig work, when explained in simple terms, refers to short-term contracts, freelance work, temporary jobs etc. The gig economy represents an evolution of business with emphasis on social and cultural elements; it shows the shift of attitudes from permanent employment and fixed employment to more flexible and temporary staffing arrangements.

The gig economy is a working environment that is built around short-term engagements, temporary staffing, and freelance work as opposed to permanent jobs.

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